Buchanan whiskey8/16/2023 With more than 130 years of authentic heritage, every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. Be sure to follow more news, recipe inspiration, and to hear about local events near you.īuchanan's Pineapple (750ml 35% ABV) is a permanent addition to the Buchanan's Whisky portfolio and will be available for purchase online and in retail stores nationwide wherever fine spirits are sold beginning February 1, 2023, with a suggested retail price of $29.99.īUCHANAN'S Whisky's true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. Buchanan's Pineapple will also be bringing piña vibes on the road throughout the year at some of the biggest cultural events, local parades and community gatherings across New York, California, Florida, Texas, Illinois, and beyond. The integrated campaign will launch with digital content in social and paid media, featuring original music by Venezuelan -Dominican producer Napoles, who added his 200% flavor to the campaign.īuchanan's is encouraging fans to responsibly embrace the piña mindset at home, or out with friends, through easy-to-make cocktails and recipes, like the Piña Fizz and Bucha Colada. The campaign celebrates a tropical state of mind, an energy, and a magic moment that happens the instant you share a piña drink with friends and family. "With Buchanan's Pineapple, we are combining one of the most beloved flavors in Hispanic culture with the same distinct smoothnes from the House of Buchanan's people have enjoyed for more than 130 years."īuchanan's Pineapple is welcoming drinkers 21 and older to step into a tangier timezone and a more vibrant world of flavor with new campaign It's Piña. "For years, Buchanan's has been welcomed into the culture and celebrations of the Hispanic American community, often mixed with pineapple juice, resulting in one of our most popular serves, the Buchanita, which helped inspire us to create this new blended whisky flavor," says Joyce He, Director of Buchanan's Whisky. Whether served over ice or mixed with seltzer water and a squeeze of lime, Buchanan's Pineapple is destined to delight any cocktail or whisky connoisseur with a vibrant palate and a taste for tropical flavor. The new blend is bursting with pineapple flavor that is beautifully balanced with the traditional smoothness of whisky from the House of Buchanan's. Buchanan's Pineapple features notes of light caramel and vanilla, the luscious taste of juicy pineapple, and a bright, zesty citrus finish.
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